My boss’s boss at my summer internship loaned me “The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking,” by Maria Azua. (IBM Press, 2010)

The book focuses on some societal changes that are happening. The thesis of the book is that companies need to respond to these changes in order to succeed.

Ready for a history lesson? Chapter 1, “The Dawn of the Social Age,” covers some important background in communication technology. Each new communication technology (Radio, TV, Computer, Internet) had a faster adoption rate than the technology before it, and the result is a shift in how people communicate and share information. Chapter 2 discusses the implications for companies: employees are better able to share information if they can use these new technologies.

The next chapters discuss a number of social tools: blogs, wikis, tagging, Twitter, Facebook, and LinkedIn. As I read, I compared the tools the author discussed with tools that I have used. I am somewhat familiar with blogging, as I blog here and at midmncru.com. I have contributed to Wikipedia. My summer internship is at Securian, and our company uses SocialText for several internal Wikis. I have a Facebook account, but I haven’t tried Twitter or LinkedIn yet. Reading this book definitely swayed me toward trying out these services.

On the other hand, after taking my Computing Ethics class at SCSU, I am increasingly cautious about sharing information online. A recent article I found through ACM confirmed this. The Obama administration released a roadmap that discussed cyber security, saying “The public is insufficiently aware of the risk of sharing information in cyberspace — which can affect personal and national security.” Whenever you’re using the internet, your every action is tracked and cataloged somewhere, and you don’t always have control over it.